Welcome - Cluster Analysis 4 Marketing
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Ideas and resources for teaching marketing. Our Choice of Simulation Games. Advantages of these Marketing Simulation Games. The Advanced Positioning Simulation Game. The Expert-level Marketing Simulation Game. Key Differences between the Simulation Games. The Practical Marketing Workbook in Hard Copy. Browse All Activities - Great Ideas for Teaching Marketing. The Practical Marketing Workbook Now in Hard Copy.
What is the STP Process? The Basic STP Process. What is Market Segmentation? Reasons to Use Market Segmentation. Criteria for Effective Market Segmentation. Using the Criteria for Effective Segmentation. Markets, sub-markets and product-markets. Examples of Sub-markets and Product-markets. A Step-by-step Guide to Segmenting a Market. Choice of Consumer Segmentation Bases. Advantages and limitations of the different segmentation bases.
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Difference between marketing metrics and analytics. Examples for calculating market shares. When to use market share. Free Excel template for market shares. Why use relative market share? Using relative market share to track competitors. Use unit or dollar market shares? Free Excel template for relative market share.
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Welcome to cluster analysis for marketing This website is designed to assist students in understanding how cluster analysis can be used to form viable market segments. It is primarily designed as a learning resource for marketing students, but the general information and the free Excel cluster analysis template would be suitable for use by students .read moreCONTENT
This web page states the following, "How does cluster analysis work? Overview of cluster analysis, with examples." Our analyzers saw that the web page also stated " How does cluster analysis help in marketing? Do I need to use cluster analysis? Limitations of Cluster Analysis." The Website also said " What sort of data can I use? Creating the market segments. Understanding the Sum of squared error SSE. Guide to the cluster analysis process. Market segmentation versus cluster analysis."SIMILAR WEB SITES
Difference between marketing metrics and analytics. Examples for calculating market shares. When to use market share. Free Excel template for market shares. Why use relative market share? Using relative market share to track competitors. Use unit or dollar market shares? Free Excel template for relative market share.
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Limitations of the BCG matrix. When to use the BCG matrix? The BCG and the PLC. Good and poor BCG matrix portfolios. Using the BCG Matrix for Competitive Analysis. Where to Draw the Line? Example for a retailer. Welcome to The BCG Matrix.
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